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Chanel presented one of the most controversial and talked about shapes for the last few seasons. The Chanel Hula Hoop bag showed as part of the label’s spring/summer 2013 collection.

Bag is a full-sized hula hoop with classic 2.55 bag stitched across the bottom.

The real life size Hula Hoop bag was introduced for the runway show only. But only smaller version will be available in the boutiques.

The Chanel Hula Hoop is not an everyday bag or timeless investment into your wardrobe. But if you want to make an unforgettable appearance or put yourself on the fashion map this bag will do its job.

Karl Lagerfeld explained that the bag was designed for use on the beach, because “you need space for the beach towel and then you can put it into the sand and hang things on it.”

Pictures: google.com